Users will soon have a new feature that allows them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the company announced that it presently contains over 1 thousand million AI videos.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a global release. This development coincides with a surge in content created by AI, fueled by emerging content generation software.
The Broader AI Trend
Studies have shown that almost 10% of the quickest rising channels on another major platform primarily display content made by AI. A significant portion of this content is deemed “AI slop”, a phrase for substandard, factory-style content that is typically illogical or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the power to see more or less of that, depending on their own likes,” stated a platform representative.
AI on the Platform
The service disclosed that there are presently over a billion videos on its network tagged as AI-generated. In total, over 100 m pieces of content are uploaded to the service daily, making AI-generated material a minor portion of its overall inventory.
How to Adjust Settings
Members will be capable of reduce or increase the volume of AI content they see by accessing the “manage topic” setting in the application and choosing the AI content topic. Further subjects that can already be adjusted under the setting include politics, fashion, aesthetics, and choreography.
Platform Guidelines
TikTok’s guidelines mandate creators to tag “realistic” AI-generated content, and it prohibits malicious AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be removed under its community policies.
Furthermore, the service will henceforth attach an AI-generated tag to content created with its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This measure is designed to help prevent users from attempting to circumvent the labeling process.
Educational Initiatives
TikTok is also launching a $2m educational fund for professionals and groups to develop informative material about responsible artificial intelligence. This program will benefit educational bodies dedicated to teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, amid controversy over proposals to cut jobs for a large number of safety staff in the United Kingdom. TikTok is set to reduce a significant number of roles in its user protection division in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by machine-led review.
A senior executive explained that people-led review would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content before it is viewed by people. The company stated a 76% decrease in shocking and graphic content reviewed by content reviewers over the previous year due to intervention by its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with harmful content as rapidly, which is where a extensive automated help is proving valuable process content quickly.”
